Nutrition & Health

SAI has strong experience in cosmetics, personal care and toiletries industries. The major segments that SAI assessed including: bath and shaving products, cosmetics, hair care, oral hygiene and skin care, etc.

OBJECTIVE: 

A large diversified chemicals company commissioned SAI to evaluate its global personal care and cosmetics business.  The study included the geographic regions of Western Europe, the United States and Asia and product segments classified in more than ten chemical families

APPROACH: 

As part of the study, SAI developed and analyzed carefully segmented quantitative market data, and the qualitative drivers underlying that data

RESULTS: 

As a result of the insights developed from the more than 100 interviews conducted, the client gained a better understanding of the markets in which it competes and SAI’s actionable recommendations to improve its future operations

SAI’s recommendations and expertise in human nutrition and health business have assisted clients in valuing and assessing various industry segments into their strategic fit, including:

• Food product development
• Confectionary
• Health foods
• Meat products
• Functional foods
• Food additives
• Beverages

OBJECTIVE:

SAI’s client required insights to facilitate entry into the Chinese market for stand-up pouches in the consumer packaged sector, and specifically needed:

• Identification of attractive market segments based on detailed category analysis
• An assessment of the supply side through competitor analysis and identification of potential acquisition targets or partners
• Recommendations for market entry and market positioning

APPROACH:

SAI interviewed raw material producers, packaging converters and end users (brand owners) to develop a clear understanding of the market for ready meals, dairy, beverages, culinary, preserved foods, baby foods, and pet foods

RESULTS:

SAI’s research helped the client acquire sufficient industry knowledge and insight to allow:

• Selection of target markets or segments
• Meaningful engagement with stakeholders in those segments (current or potential customers) which led to:
  • Identification of attractive value propositions
  • Commitments to jointly develop solutions or products
  • Successful commercialization of those projects

OBJECTIVE:

SAI’s client, a major food ingredients manufacturer, was looking to introduce a new ingredient to its target country. The ingredient comes from konjac powder which is widely accepted in the Japanese market but not in other countries. The study aimed to analyze the market for konjac powder and its derivatives in Japan and assess the key success factors which may be applicable for the introduction of the powder and its derivatives into other countries

APPROACH:

SAI divided the study tasks into investigating:

1. Trade/usage trends of the konjac root
2. Usable nutrient ingredients (derivatives)
3. Forms of derivatives
4. Forms of usage

The above information was obtained mainly through interviewing industry players and cross-checking the results with available statistical data

RESULTS: 

SAI presented the clear difference between ordinary konjac powder and the value added one.  SAI proposed the focal product target and alerted its client to unique success factors in Japan which may not be applicable in other countries

SAI’s extensive project experience in animal health includes industry analysis of premixes, animal performance drugs, amino acids, nutritional food additives and vitamins. Within these nutritional and therapeutic products, SAI has completed dozens of domestic and international assignments since 1996.

Project scopes include analysis of value chain maps, competitive positions and launch strategies, international market dynamics, marketing strategies, market-entry tactics, manufacturing activities and cost analyses

OBJECTIVE: 

A leading multinational chemical company asked SAI to study its customers’ strategy for supplier management, specifically covering animal nutrition, human nutrition, pharmaceuticals, flavors and fragrances

APPROACH: 

To successfully perform this analysis, SAI conducted over 100 in-depth interviews with 40 customers in China, India, Indonesia, Vietnam, the Philippines and Singapore, to:

• Assess their buying decision processes and identify the key decision makers
• Identify decision-making criteria
• Evaluate the client and its competitors’ percentage share of key raw materials for each customer
• Evaluate the performance of the client and its competitors versus the criteria

RESULTS: 

For each segment, SAI ranked the client’s position against competitors and identified the areas of unmet customer needs and developed a detailed SWOT analysis and made suggestions

OBJECTIVE: 

In animal performance drugs, including porcine somatotropin (PST) and bovine somatotropin (BST), SAI worked with and established high-level contacts within all major vendors, expected end users and regulatory agencies

RESULTS: 

Although still in approval stages, these products will drive the global markets over the next several years.